I’m Paul Novak a designer living and working in Minneapolis, MN.

Currently I'm a Creative Director at Halftone Digital a small but mighty remote agency specializing in product design & animation. My work there primarily consists of designing applications, products & systems for medical devices with Medtronic's Neuromodulation team.

Away from my day job I run a teeny freelance business, building and managing websites for a few clients a year and designing logos and ephemera for friends working on cool things. I also teach web design at the University of Minnesota on a part time basis a couple of days a week.

My design work reflects my influences in simple and intuitive interfaces as well as clean and engaging brands and identities. My favorite types of projects are when I get to work with great people and learn new skills.

1/4 • doing my favorite thing, eating eggs with my wife Camille
2/4 • With my dog River on the shore of lake Superior
3/4 • My little desk under the stairs
4/4 • My son seeing a leopard for the first time

Contact & Follow

Employment History

Oct 2019 – Now

Halftone Digital

Creative Director

Sep 2023 – Now

University of Minnesota

Adjunct Instructor

Aug 2018 – Oct 2019

Rocket 55

Senior Designer

May 2015 – Jul 2018

Design Center Inc.

Designer

May 2011 – Mar 2015

Target

Designer

Dec 2010 – Mar 2011

Entropy Design Labs

Design Intern

Jun 2005 – May 2011

Rocco's Pizza

Cook & Delivery Driver

My Tutorials & Resources

Tutorial

Using .svgs in Webflow

Learn how to dynamically change colors and take more control over your .svg assets.

Tutorial

Custom Mobile Nav in Webflow

Learn how I make more engaging and fully custom navigation menus in Webflow.

Figma Community File

Browser Mockup

A little tool to help you mockup your site designs, favicons, and web clip images in a simple and clean way (21k downloads & counting).

Article

Becoming Visually Accessible

Small guide around color contrast and how to best choose usable colors for your users.

Other Stuff I Enjoy

My Dog

River

Typography history

Klim Type Foundry's Essays

Music to Work to

knxwledge remixes

New Music Discovery

New Commute Now

History Podcasts

The Dollop

Hip-Hop Podcasts

Juan Epstein

Skateboarding Culture & History

Epicly Later'd